Field Marketing Manager

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Date: Jan 18, 2019

Location: Phoenix, AZ, US, 85012

CenturyLink (NYSE: CTL) is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink for more information.

 

Job Summary

 

The Field Marketing Manager (FMM) is responsible for the development and execution of local marketing campaigns and programs to increase fiber penetration. This includes the acceleration of penetration within new developments throughout the onboarding process, as well as improving penetration across existing fiber assets within the region. This position will implement and support tactics that drive high-touch marketing programs working with the OSRs/TSRs enabling the teams to meet CenturyLink revenue targets within the Central Region. The FMM role will support the CenturyLink Consumer sales organization in a fast-paced environment that requires both marketing and sales expertise.

Job Description

 

  • Allocates 25% of time dedicated toward local sales enablement support.
  • Develops local campaigns and execute tactics that proactively drive marketing programs through planning and results tracking, working with the National Lead Marketing manager.
  • Ensure awareness, adoption, and participation in marketing campaigns and tools by sales professionals; develop and deliver actions plans for improvement.
  • Owns the local relationship within the region serving as an advocate for their respective sales team working with the National Lead Marketing manager to ensure strategy development and tools are appropriate and relevant in maximizing sales effectiveness.
  • Manage formal feedback loop to provide field input on programs and promotions to product and segment marketing teams.
  • Support marketing and campaign dashboards, reporting.
  • Drive awareness, engagement and participation via lead staging and sales activities.
  • Manage local marketing budget.
  • Participate in sales organization projects and initiatives to provide marketing support and resources.
  • Communicate and execute consumer and industry events with local teams
  • Solicit feedback from the sales team and work with Program Lead marketing manager to ensure marketing toolkits meet the needs of the sales teams.
  • Deliver marketing on-boarding tools and continuing education of sales teams and support staff.

Qualifications

Required:

  • Bachelor's degree or equivalent education and relevant experience  
  • 6+ years of related experience

Education

Bachelors or Equivalent

Alternate Location: US-Arizona-Phoenix; US-Colorado-Broomfield; US-Colorado-Denver

Requisition #: 206114

This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/ 

EEO Statement

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”).  We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Disclaimer

The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.  Job duties and responsibilities are subject to change based on changing business needs and conditions.


Nearest Major Market: Phoenix

Job Segment: Field Marketing, Consulting, Manager, Marketing Manager, Marketing, Technology, Management


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